Alexa SEO Ranking – What You Need to Know

Ever wondered what the Alexa rank is and how it's calculated? Then read on!

Drive More Website Traffic with Competitive Analysis

Alexa rank is a global ranking system (and a subsidiary company of Amazon) that uses web traffic data to list the most popular websites. Alexa ranks literally millions of websites in order of popularity, with the lower your Alexa rank, the more popular your site is (according to Alexa at least). It also looks at how a website is doing relative to other sites, making it a useful benchmarking KPI or for competitive analysis.

Another way to improve Alexa ranking is by not letting your traffic go to a competitive website. Look for the keywords that drive traffic to a competitive website and gain it back to increase your Alexa rank.

Alexa was for a long time considered to be the best in the industry for website ranking. Whatever website you go to, whatever website traffic you generate, one must visit Alexa ranking for all the websites they visit. One must not get confused with Amazon Alexa which is a virtual assistant. SEOs use Alexa mostly for tags and marketing tactics for web analytics. All of us try to make our global Alexa rank so good that we must get hit by customers in the genre. Their SEO tools and competitive analysis tools are also helpful.

Get a Free Website Analysis

Now continue reading and you will completely understand why you need the Alexa rank checker. Firstly, it is a great tool that provides you with data you can use for competitors' analysis. It is easy to find out what amount of users visit a website monthly and absolutely free. One-click and you will have all the needed information about your website. But what’s more useful still can be your website analysis. It is nothing more important for the website owner than knowing how many users visit their site daily. Not to lose popularity, you can monitor the Alexa web ranking of your websites’ progress.

Top SEO ranking is a website analysis system. Analyzed information includes statistics on webpage speed, rank, Alexa and Dmoz stats, social media statuses, regional traffic rates, search engine keyword rankings, domain and server information, uses of HTML tags, and other statistics. The top SEO ranking analyzer is free and strives to serve users in the fastest easiest way possible.

The new Alexa rank checker tools are a free service that gives you the site statistics and analysis of your website's current rating in the world internationally and locally. The Alexa rank test is easy to use and have the right results. Each domain has its own Alexa ranking for a country and globally. The Alexa site provides actionable analytics for the website that gives accurate current site search adat of recent days. Alexa is the Amazon company's website that offers site analytics free and with paid options with different monthly and yearly plans. Alexa offers the toolbar and online website to use these statistics for you. If you visit alexa.com navigate to the site info section and then put in a URL to test.

Input a Site and They Will Show You Data

Alexa traffic rank is a rank calculator offered by Alexa. Com. You can use this tool to see how your site stacks up against your competitors or some of the largest sites on the internet. Alexa. Com offers other paid tools too, like a keyword research tool, site audit tool, and more, but by far their most widely used tool is the Alexa traffic rank. The tool is virtually self-explanatory to use. You input a URL and it shows you the current traffic data for that domain.

You just need to input the URL of your website and you will see the Alexa rank of your website. W3era is a tool that also brings up a beneficial Alexa rank checker tool to figure out the current position of a specific website, and how well your website is doing. It’s a free tool that gives you the information in a minute if you want then you can also do bulk Alexa ranking checking also in just minutes. Key attributes: the tool is specifically designed to provide an accurate website ranking quotient. No matter what your domain is, you can check the exact Alexa rank of your website. Moreover, it shows the accurate competitive benchmark index that will help you recognize your website’s status. Integrated with the best features, this tool allows you to discriminate between organic and local listings.

Discover keyword opportunities for sites in this category

Alexa is the leading provider of free, global web metrics. Search Alexa to discover the most successful sites on the web by keyword, category, or country. Use our analytics for competitive analysis, benchmarking, market research, or business.

Alexa is a website traffic analysis tool that enables users to access critical information about their websites and that of their competitors. These valuable data include traffic sources, monthly searches, keyword and key phrase usage, traffic statistics, and website comparisons to mention a few. Alexa gathers all this information and analyzes them to help you discover insights and opportunities on how to improve your SEO, maximize the performance of your websites, boost your visibility, and rank high in the search engine results page.

HOW CAN ALEXA HELP YOU TODAY?

If an average internet user was asked today if they’ve installed the Alexa extension (besides automatically thinking about Alexa, the voice-control product), they most likely will say no. Who does install Alexa's extensions and/or add the script to their site? The answer is webmasters, SEO service professionals, and marketers. Because active Alexa users are the largest resource tapped to compile the ‘global traffic panel’, many digital professionals find that rankings are skewed towards the SEO/webmaster audience. Therefore the ranking of sites that are controlled by those in the digital marketing industry is inaccurately higher than others.

When the new Alexa ranking system was launched back in April, many of us were disappointed as our ranking position went down. I read so many blogs that were truly stunned by this change but trust me it was for the better. Their rankings today are more accurate in ranking web sites. They rank more than 22 million web sites. Many popular web sites that offer tools and utilities still use it as a major scorecard. I know there are a few people who think their ranking has nothing to do with how well your site is doing as far as traffic goes, but they’re wrong.

Being able to publicize your Alexa rank can have benefits when it comes to establishing your authority online. Consequently, understanding how to improve this ranking can take a combination of excellent developer resources, content strategy, and an innovative website host.

Not only do eZi-Gold offer a variety of hosting plans but you’ll also have expert solutions to choose from. Let us help you improve your rank, today!

Prove and Track Website Popularity

Like Alexa puts it, you get to know “how well a website is doing relative to all other sites on the web over the last 3 months”. Here are four key things you can do with the data from Alexa rank:
self-analysis: if you're a blogger or a website owner, it is important to know your site's Alexa rank because it gives you a clear idea of how popular your website is on the internet. You can use the data to strategize on the best ways to improve your site's traffic or on the most strategic moves to outclass the competition. And yes, you can regularly check Alexa web ranking as a way to keep track of your site's progress, whether that means losing or gaining popularity.

Publishers use their certified Alexa rank to prove the popularity and success of their website and track progress over time.

Free Website Analytics — How Marketers Use Alexa Rank Today

Known for bringing transparency to website popularity for more than 17 years with its Alexa rank, alexa.com now equips marketers with free competitive insights typically available only to resource-rich companies with dedicated analytics teams. Serving more than three million unique users per month, the Alexa site overview service now reveals a brand’s strengths, weaknesses, and opportunities to reach its audience. This includes relevant data about the site, its audience, keyword gaps, and opportunities, as well as the same data about competing sites.

Everything You Need to Know About Their Ranking System

How do you get a better Alexa rank? There are several tactics that will help improve your rank. The first is to produce engaging, original content, updated frequently that provides real value to your audience. Content that strays from this motivation fails to build loyal audiences. When readers find resources valuable and informative, they engage with future content and share among their networks ( link building ), introducing new visitors that potentially turn into customers. Quality content is also being rewarded by search engines like google, which is taking steps to get better answers faster for the end-user.

So, how does one get started? You need to verify your site with them. Sign up and it will give you a code that you paste in the head section and your site to verify. That's worth doing because they give sites a better ranking just for being verified. Now you remember that millions of websites are verified by them. They are a giant in the ranking of websites, so everyone takes a positive view of your ranking in the eye of Alexa. It's the same with your Google ranking.

Your site's Alexa rank is a simple number representing the popularity of your website when compared to all other live websites. It does not measure your site's rank within your own industry, although you can make these comparisons yourself by checking the ranks of other sites. Most small businesses will find that their websites rank in very high numbers, meaning low popularity in comparison to other sites, but this is not a cause for concern. Consider that your Alexa rank compares your website to the entire internet, which is home to over 1. 7 billion websites! That's why Alexa rank is best used as a benchmarking tool to help identify your site's rate of growth. In other words, as your business grows and you earn more traffic, your rank will increase.

What is Alexa Rank for Amazon Sellers?

Make sure you have enough stock to fulfill any orders coming in. If you’re out of stock, you’ll see your Amazon rankings drop significantly. A drop in rankings is not good for your Alexa SEO. Amazon wants to ensure that its customers get the best possible experience. If your products are out of stock for an extended period or on a regular basis, that surely isn’t a good experience for the customers. As a result, you’ll see a significant drop in your rankings.

This is a must-have tip from any SEO expert. Writing content helps you to increase traffic to your blog but writing a unique content helps you to build good relations with your readers and it contributes to getting traffic for an extended time. Search engines love unique and new content, and they prioritized content based on their freshness and uniqueness. At the beginning of this article, I mentioned they rank you directly related to the traffic which is arriving on your website. When you write unique content on some topics, Google will give you first spot on their page for related queries.

How Is Alexa Rank Calculated?

According to the official Alexa website’s our data page, the rank is calculated using a ‘combination’ of the estimated average daily unique visitors to the site and the estimated number of pageviews on the site over the past three months. The site with the highest combination of unique visitors and pageviews is ranked as #1. The data is collected from a subset of internet users using one of 25,000 browser extensions for either google chrome, firefox, and/or internet explorer. An algorithm then ‘corrects’ for various potential biases and attempts to compensate for visitors who may not be in their measurement panel (a factor it hasn’t always tried to accommodate for) and normalizes the data based on the geographical location of visitors.

So, what is an Alexa site ranking checker tool? It is one of the tools that find out the ranking of the page. It searches hundreds of sites and finds out how is your site in comparison to the other sites present on the web page. There are sites where you can find their site ranking for each domain. Again subdomains are being calculated with the primary domain name. In their ranking, the lower is the result; the better is your position. You can just enter your domain name and click on the check button. It will compute the ranking in just a few seconds. It calculates for three months. Some may come with a captcha, which you have to solve.

The algorithm according to which Alexa traffic ranking is calculated is simple in operation. It is based on the amount of traffic recorded from users that have their toolbar installed over a time period of three months. This traffic is based on such parameters as reach and page views and provides a view from a cross-section of internet users.

What Are the Pros vs Cons of Alexa Rank?

There are several useful benefits of better Alexa rank as; their ranking theme considers records of the last 3 months when calculating the rank of a specific website. By considering the last three months’ records and taking the average value, improves a more logical and realistic calculation of the density of web traffic of websites. Considering records of the last three months reduce the prospect of unnecessary concern about short-lived abnormal increases in website logging in. Here it must be kept in mind that they assess those web sites which have been visited by the users through their toolbar. Hence, there are greater chances for web sites that have much traffic of visitors and have higher and better Alexa rank, to get larger exposure.

How to Improve Your Alexa Rank Quick Tips

As briefly mentioned earlier, you can improve your website’s Alexa rank using several ethical practices without manipulating the tool. Below we have highlighted some useful tips:

• Add meta tags to your site on the Alexa tool so that it can be verified as a property of your account.
• Encourage visitors to share your site on their social media accounts
• Allow guest blogging as long as the articles are well-written
• Don't be afraid to go and get at least a few directory listings of your website
• Add their widget to your website or blog to get more regular visitors and receive more accurate results.
• Update your site regularly with fresh, original content that’s useful for your target audience and well-written.

Whether you’re a blogger or a web developer, it’s always important to improve user engagement by giving your audience something they’ll find helpful.

As your ranking improves your website traffic will be improved due to the arrival of more and more search engine traffic. If your website is being indexed on the first page of search engines then you will get more and more search engine traffic due to which Alexa ranking will be boosted.

Ranking by Alexa Summarized in a Nutshell

So, before we end this article remember that Alexa ranks websites based on web traffic. Not all traffic, only the traffic for the users who have to their toolbar is installed on their browsers. Their algorithm calculates the average daily visitors and pageviews to every website. The maximum combination of visitors and pageviews is ranked high. Only their algorithm ranks your site as an estimate of how popular your website is relative to all other websites.

Finally, also remember that the best way to increase the traffic on your site is to write quality, unique, and SEO friendly content. If your content is full of quality you will get huge traffic. It’s the fastest way to increase ranking. Write content frequently for your site to make it popular. Audiences always want to read new posts. Alt tag your images. Alt tagged images are indexed on search engines. Make your images optimized with your content. That will also will produce for you many visitors. Share content on social networks. Social networking is a very good way to drive traffic on your site.

The Alexa page rank checker does not have a complex working; it has a simpler much-advanced algorithm to determine the ranking of a website instead. The service keeps track of internet users' behavior and records the traffic driven to your website. The traffic data includes unique visitors and total page views for the last three months from their toolbar users. Based on that data, it estimates the ranking of a particular website. Their site ranking list includes website ranking of most of the domains, if not all of them. Generally, domains which are not included in their analytics, probably do not have enough traffic driven to their website.